Location based Services (LBS) Market Research

The popularity of location-based services just keeps on growing in the U.S. consumer sector. What used to be a fairly closed system of services, with wireless carriers as strict gatekeepers, is now a wide open market of solutions. Easy accessibility through smartphone application storefronts, the attractive free (or one-time fee) pricing, and the...

The Consumer LBS sector has experienced tremendous change during the past 18 months, introducing the North American wireless carriers to significantly increased competition from smartphone application storefronts and attractively priced offers. This study examines current wireless carrier participation, vulnerabilities, and advantages. It also di...

Mobile phone-based Consumer Location-Based Services are poised for a period of impressive growth, as carriers are increasingly identifying opportunities to integrate location-aware capabilities into their existing and new mobile data applications. However, while LBS portfolios and adoption are expanding, industry stakeholders are still sorting out...

As mobile carriers search for new types of products and services to leverage their network investments, commercial location-based services have emerged as an opportunity to provide a means of differentiation, a way to build customer loyalty, and a new revenue stream in the increasingly competitive mobile environment. Frost & Sullivan's US Location...

As mobile operators search for new types of products and services to leverage location investments in their networks, commercial location-based services have emerged as an opportunity to provide a means of differentiation, a way to build customer loyalty, and a new revenue stream in the increasingly competitive mobile environment. Frost & Sullivan...