OTT Video and TV Everywhere

16 Sep 2016  |  South Asia, Middle East & North Africa  |  Market Research

Over the Top (OTT) Video Market Update, India, 2016

OTT to Energize the Indian TV Market; Intensify Competition, and Create Strategic Partnerships and Subscription Models

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This research study provides an analysis of the over-the-top (OTT) video consumption in India. It gives an insight into the market scenario and growth prospects of key market participants, new entrants and the impact of telecom services in bringing about a drastic change in the way television is consumed in India. A competitive analysis of the stak...

For years, analysts and contact centre professionals have been talking about the obvious advantages of using video to deliver a more modern and refined customer experience. It has taken a long time for this idea to come to fruition, and video has mainly been used as a source of information for agents or as content assets to be shared with customers...