OTT Video and TV Everywhere

Video is a push industry. It thrives when new algorithms to compress video more and deliver better video over available infrastructure are brought to market. HEVC is the next-generation successor to current standard AVC, but its adoption has been mired in licensing disputes and competition from open IT disciplines. There is a massive gap between de...

The executive brief gives an overview of the latest developments and announcements in the OTT video market in India in the last one year. It recounts interesting trends and market behaviour of all the OTT platforms in the country, including strategic alliances, collaborations and partnerships which have shaped the industry. It gives an outlook of t...