SMAC

The Operations, Orchestration, Data Analytics and Monetization (ODAM) applications that depend on timely, relevant data to support the CSP business are critical if CSPs are to evolve into the service innovators they must become. ODAM applications also provide the flexibility and real-time operational response that CSPs need to bring new services to...

Database-as-a-Service (DBaaS) is a cloud-based approach to the management and storage of data. By placing the database software and associated management functions in the cloud, DBaaS enables databases to scale elastically on-demand. It also removes the management of the database software—such as updates, patches, or security measures—from the ...

This weeks SPIE identifies the monetization complexities of multiple partner relationships that now characterize the everything connected business environment. The report explains how an ecosystem of partners can be remunerated for their machine-to-machine (M2M) and Internet of Things (IoT) M2M has historically referred to the collection and rem...

The demand for protocol manipulation technologies that impact the quality of delivery for streaming content is increasing. However, mobile broadband performance is a problem, as poor quality delivery is the key reason consumers give up on apps and streaming content. To address this issue, Kwicr launched its mobile delivery network to manage mobile ...

In the eCommerce space, Amazon has long utilized advances in machine learning and data science to become a prime example of customer relationship management and obtaining the most ROI. Publishers should learn from the eCommerce market and bring the data-driven approach of one-to-one marketing to video programming. By utilizing the best practices of...

Due to the substantial growth prospects within the content delivery industry, CDN providers are continuously looking at opportunities to broaden market boundaries and offer new and unique value propositions to their customers. One of the interesting ways in which some providers have diversified recently is by looking to get behind the firewall for ...

In this SPIE, Stratecast examines several service characteristics that shape buyer perceptions of cloud infrastructure services, as revealed in the 2015 Stratecast Cloud User Survey. These include brand leverage, pricing strategies, service level agreements, interoperability positioning, and customer support. We also offer marketing recommendations...