Description

This research service examines the use of social media in the U.S. corporate environment based on a survey conducted in 2012. Individuals use social media on a personal level more than as a part of the workplace, but enterprises are increasingly using social media as they begin to understand the benefits. While external use of social media is more prevalent than internal use, internal use has its place, especially among large organizations. Overall, social media is primarily used to inform staff, foster team spirit, and train. Internal social media can offer a sense of community and less formal means of communication that otherwise could not be provided as effectively and cheaply, and this appeals to all organization sizes and types.